Meet the Sales Experts: Lynsey Burton, Bruce Chen, Jo Whetstone, Florence Hinton, Avik Bhattacharjee and Geraint Wilde
Our team of microscopy experts are constantly on the move; visiting trade shows, supporting customers and advising on the best available technology. They also pass valuable feedback to R&D to ensure our products are exactly what the market needs. If you have any questions, your Account Manager will be happy to help.

Lynsey Burton – Head of Fluorescence Sales
Lynsey has been working in microscopy and imaging ever since she graduated in biomedical sciences, so her knowledge and experience is almost unrivalled. She offers a wide range of skills and expertise which is invaluable to CoolLED as a whole.
Outside of work, she has a passion for travel, tasting new foods, and failing miserably at hitting golf balls into tiny holes.

Jo Whetstone – Senior Key Account Manager (Global)
Jo is responsible for driving sales and establishing strong business relationships across the world, using her wealth of experience in microscopy.
When she’s not travelling, she enjoys swimming, gardening, going to art and design exhibitions, as well as live music events.

Florence Hinton – Key Account Manager
Flo is responsible for managing her business accounts, developing strategic relationships, following up on leads, and maximising our potential for growth.
In her spare time, she’s passionate about travel, and enjoys a glass or two of Whispering Angel.

Bruce Chen – Key Account Manager
Based in China, Bruce is our main contact within Asia Pacific, forging strong working relationships with customers and resellers alike.
He also enjoys swimming, hiking and reading.

Avik Bhattacharjee – Key Account Manager
With a wealth of experience that spans technical sales, the mining industry, and mechanical engineering, Avik is a treasure trove of knowledge that helps both our fluoresence sales, as well as our OEM teams.
Outside of work, he enjoys cricket and football, and is a self-confessed ‘foodie’; specialising in cuisines from across the world – especially a South African ‘Baai’

Geraint Wilde – Key Account Manager and Product Manager
Geraint works as both a Key Account Manager, overseeing a lot of our accounts in the USA, as well as working as a Product Manager – using his keen eye for detail and a wealth of knowledge to make sure our products are the very best they can be.
Outside of work, Geraint keeps busy with Welsh folk dancing, gardening, hiking and baking bread, and still finds time to enjoy a good book when he wants to unwind












